Mobile
measurement.
Executed right.
Stop second-guessing data and start making decisions that drive real value.
Trusted By
The Problem
Most measurement setups work. They just don't work for the business.
The gap is rarely in the platform itself. It's in how measurement logic, attribution rules, integrations, and reporting align with the way the business actually operates.
See how I helpWhat I Do
Service Pillars
Tailored engagements, structured around your measurement reality.
Measurement & MMP Audits
A structured review of your entire measurement setup - from SDK to reporting layer.
Learn moreAttribution Logic Consulting
Align attribution windows, re-attribution logic and conversion definitions to real business goals.
Learn moreSDK & Event Review
Audit implementation quality, event mapping, and partner integration handoff points.
Learn moreAd-Tech Strategy & Advisory
Strategic support on measurement architecture, partner decisions, and scalable setup.
Learn moreWorkshops & Training
Education sessions to help teams understand and leverage MMP capabilities in practice.
Learn moreOngoing Strategic Support
An experienced external perspective, available when your team needs it most.
Learn moreWhy MMPGuru
Independent thinking. Deep platform knowledge. Business-first lens.
I'm not a vendor pushing a platform, and I'm not a generalist agency. I bring focused, hands-on experience with AppsFlyer, Adjust, and Singular - combined with the business context to know when defaults need challenging.
My background spans enterprise stakeholders, product, growth, and BI teams. I connect measurement infrastructure to the decisions that actually move the business.
Learn more about my approach
Shay Ben Tolila
Independent Mobile Measurement Consultant
I combine deep measurement expertise with a business-first perspective. My work focuses on challenging defaults, understanding how the company actually operates, and shaping measurement systems that are clear, trusted, and decision-ready.
Clients & Collaborators
Who I Work With
How I Work
A process built for
real outcomes.
Deep Dive
Listen first. Understand everything.
I listen first - context, data flows, and business strategy are key. We map your measurement reality: SDK setup, attribution logic, partner integrations, reporting chains, and team dynamics. We decide together on what success actually looks like.
Plan & Execute
Solutions grounded in your reality.
I guide your team with solutions based on what I've learned - practical and data-driven, aligned with your business goals. No generic playbooks. Every recommendation is mapped to your stack, your team, and your decision-making process.
Get Results
Clarity. Confidence. Better decisions.
You gain a clear path to what you need and the confidence to make faster, smarter decisions. Teams stop second-guessing their data and start using measurement as a genuine strategic advantage.
Insights
Latest from the Blog
The Measurement Blind Spots
Most mobile teams don't fail because they lack data - they fail because they trust the wrong parts of it, or don't really know what they're looking at.
Build vs. Buy Isn't Really the Question
The 'build vs. buy' debate comes up constantly in measurement and attribution. But most of the time, that's not actually what people are struggling with.
Selected Work
Case Studies
Documented engagements and audit examples will be published here. Some are anonymised to protect client confidentiality.
View Case StudiesReady to bring clarity to your measurement?
Book a 30-minute intro call — no commitment, no sales pitch. Just a focused conversation about what's not working and what could.