MMP Strategy & Measurement Consulting

Helping marketers & agencies turn measurement into decisions

Let’s Talk !

My Approach

Practical, data-informed, and human - built to help teams understand, align, and perform better.

Deep Dive

I listen first - to your context, data flows,

and business strategy.

Plan & Execute

Guide your team with solutions based on what I learend brings your team the most value.

Get Results

You gain the clear path to what you need and the confidence to make faster, smarter decisions.

Services

Taking your business to the next level

I help marketers, agencies, and product teams understand their data, strengthen attribution, and build alignment - turning measurement from a technical setup into a shared, strategic advantage.

Ongoing Consultation

Think of it as an on-demand expert by your side, 1 DM away - advising on setups, issues, integrations, or any other question you have.

MMP Setup & Audit

Whether you’re integrating for the first time or maintaining a large-scale setup - I verify implementation logic, platform connections, and data exports - ensuring your MMP data is accurate, consistent, and ready for analysis.

Contract Reviews

Understand what you’re paying for, how it maps to what you’re actually using, and where you can gain leverage in your next renewal. I review contracts with MMPs to align your terms with real business needs.

Attribution Logic Consultation

Match types, lookback windows, re-installs - attribution can get messy. I help you cut through the complexity and shape logic that mirrors your real goals and KPIs.

Custom Solutions

Every app and marketing team has unique needs. Drawing on my product management experience, I help you design tailored measurement frameworks and data pipelines that maximize business value.

Workshops & Training

From foundational to advanced, I deliver practical workshops - online or on-site - for marketers, product managers, analysts, and agencies. Each session is built around your team’s experience level and business goals.

About Me

Hi, I’m Shay -

a senior consultant in mobile measurement and performance marketing.

I help mobile app companies and agencies get more value from their MMPs, strengthen attribution strategy, and make tracking data work for real business decisions.

I know what it takes to make measurement meaningful - and I’m here to help teams connect data, strategy, and collaboration so that measurement becomes clear, actionable, and trusted across the business.

Drawing on my experience at AppsFlyer, where I worked with top-tier gaming studios and global marketing teams, I’ve seen how the most advanced advertisers build and scale their measurement frameworks. I bring those insights to growing teams who want to set things up the right way - combining deep ad-tech expertise with a product mindset shaped by my work in gaming.