Insights
Measurement thinking,
written plainly.
Practical perspectives on mobile measurement, attribution, MMP setup, and the decisions that come with them.
Measurement
The Measurement Blind Spots
Most mobile teams don't fail because they lack data - they fail because they trust the wrong parts of it, or don't really know what they're looking at.
Shay Ben Tolila·15 Jan 2025
Attribution
Build vs. Buy Isn't Really the Question
The 'build vs. buy' debate comes up constantly in measurement and attribution. But most of the time, that's not actually what people are struggling with.
Shay Ben Tolila·1 Jan 2025